As any permanent makeup artist knows, you’ll need to become a social media expert - and fast! But between treatments, admin and day-to-day life, it can be hard to consistently come up with ideas for social media-worthy content that’s going to catch the attention of your future clients and convert to bookings.

Here are our 5 top tips for super simple social media success - now go out there and create!



Before & After

Totally classic, always shareable, and a permanent testament to your skills!

Before and after images and videos are the perfect way to show what you can do, and the difference it can make to the face. PMU really is a transformative process. As our work is often designed to look natural, it can be hard to see without the comparison of a “before” picture, and potential clients will be looking for proof that you’re worth booking with!

Use Instagram Reels to showcase your transformations - the algorithm loves it, and you can reuse the video for other platforms! You can boost reach and engagement by attaching a trending piece of audio to your video, or using trending templates or video styles.

A Day In The Life

Not the Beatles song - this is a slice of life piece of content that allows your clients to see the real you, and what goes on behind the scenes! It is no secret that showing up and showing your face on your account can have huge benefits. This allows any potential clients or leads to establish a connection with you – they will begin to learn who you are and become more invested in you as a person, meaning they’re more likely to book in.

Most clients also won’t have any idea how busy you are on a daily basis, so this is your chance to show them. Everyone likes to peek behind the curtain, and it shows you’re both legitimate and professional - it might just be the thing that pushes someone to book in with you.

Just don’t forget to let your personality shine!



Funny Reels and Memes

We all need a little break now and then, and who doesn’t love a funny video? Whether you’re making relatable content to share with fellow artists, or just entertaining yourself by jumping on the latest crazy trend, this kind of content is both hugely shareable and endears you to potential clients.

This is also great for relating to your fellow artists and making those all-important connections within your industry. Your social media isn’t just for gaining new clients, it can be an amazing tool to connect with like minded artists and maybe even explore opportunities for collaboration.

Healed Results

Before and after videos are great, but what your clients really want to see is how their treatment will look once it’s healed! You might not be able to always get healed photos of your work, but you can take some images and videos just before the top up.

While fresh treatments have that “wow” factor, it’s your healed images that will set realistic expectations and really show off your talent – especially for nervous clients who want a subtle, natural result.

Client Stories

There’s a story behind every booking you make, and sharing these might just help others to realise what PMU can do for them! As you’re chatting with your client, ask them what brought them to book - what problem do they want to solve with this treatment? It doesn’t need to be dramatic or a sob story (although you should share those too!), it just needs to be human and understandable.

As an artist, you are solving a pain point for your clients – whether that is saving time in the morning or a client who lacks self-confidence due to sparse brows. This type of content helps you showcase to your followers how your treatment solved this issue for your client and benefited them and their lifestyle long term. For any content that involves visuals and stories about your clients, make sure to get express permission before posting - most of the time they’ll be happy to help, and the first ones to share!



Follow our Instagram, Facebook and TikTok pages for even more social ideas and inspiration, and make sure to tag us in your posts!