Learning how to do permanent makeup is just the first step of your career: now, you need to become your own marketing manager.

Even the greatest PMU artist is nothing without their clients, and social media is the easiest, most powerful way to attract more clients available to us today.

Here are five simple tips that will help you increase engagement for your PMU business on social media - no qualifications required!



Create a Consistent Schedule

While there’s no set rule saying how often you should post on social media, it’s the reliability of your presence that’s really important. You should always be prioritising quality over quantity, so posting great content once a week is better than spamming your followers every day!

Posting regularly allows your followers to anticipate your posts and visit them specifically - it’ll also help to get yourself seen in front of other potential clients! Don’t forget to check out IG insights to ensure you’re posting at days and times when you’re audience are most active.

Provide Value in Every Post

The golden rule that every social poster should use is the 80/20 rule - 80% of your posts should be dedicated to providing value to your followers, and only 20% should be used for selling or self-promotion. Utilise your captions to provide your potential clients with more insight into your treatments & what it entails.

Of course by “providing value” we don’t just mean education - funny videos are valuable! Memes are valuable! So long as it brings joy to your followers and isn’t entirely about selling a service or product, it provides value.



Stay up to Date with Trends and Algorithm Changes

Social media is always moving and changing, and what worked a year ago might work against you today!

If you’re a social media addict, it’s good news for you - you can get inspiration and keep up with the latest trends simply by checking out other people’s content.

If that doesn’t come quite as naturally to you, you can follow relevant sources, whether on social itself or through blog posts and emails. While it’s not necessary to read blogs daily, keeping up with the larger trends will be a huge help.

Show Your Face (and your personality!)

Social media is all about making connections, and it’s hard for your clients to make a connection with a logo or a faceless account. As a provider of services, you’ll find your books filling up a lot faster if you show yourself and your friendly face - even better if you have some natural charisma and charm that comes across through film!

PMU treatments are gathering in popularity, but there are also more artists available than ever before, so make sure to set yourself apart by being unapologetically you - the right clients will find you.



Invest in Professional Help

If you end up feeling more like a social media executive than a PMU artist or if you’re struggling to find a balance, you might need some help.

There are plenty of services out there for social media, content creation and SEO experts to help you get a grip on your posting and scheduling. At the end of the day, they’ll still need to come to you for authentic content, but they might just take the sting out of spending every evening crafting the perfect TikTok.

They’ll probably have access to tools that can tell you the best time of day to post, what hashtags to use, and how to frame your photos. And even if they don’t, they can take a lot of the workload from you!

We hope this helps you to find new clients and build your PMU empire!