Being a permanent makeup artist is an incredibly rewarding career, but it also comes with its challenges. From managing a packed schedule to keeping up with industry trends, it’s easy to feel overwhelmed. Many PMU artists struggle with burnout due to financial pressures, constant social media demands, and a lack of work-life balance.

The good news? You can take steps to protect your mindset, avoid burnout, and build a sustainable career in PMU. We had the chance to speak with Emily Bartle-Haigh from Browjam who offered some tips on how to maintain a positive mindset while keeping your passion for permanent makeup alive.

Watch the video now, or read our blog created using Emily’s helpful advice!

Stop Comparing Yourself to Others in the Industry

It’s natural to look at other artists and wonder how they’re achieving their success, but constant comparison can quickly drain your confidence. Every PMU artist has a unique style, niche, and journey, and there is space for everyone in the industry.



Instead of comparing yourself to others, focus on your growth. Investing in further education and networking with other artists can help you develop confidence in your skills. Attending industry events like the UK PMU Conference allows you to connect with others, share experiences, and gain new insights that can elevate your artistry. Surrounding yourself with supportive professionals will help you feel inspired rather than discouraged.

If you ever feel stuck in a comparison trap, take a step back and remind yourself of your own progress. Celebrate your wins—big and small—because your journey is unique, and your success is just as valid as anyone else's.

Don’t Let PMU Become Your Entire Identity

It's great to be passionate about your work, but if PMU becomes your whole identity, it can make burnout even worse. Many artists struggle with finding a balance because they pour all their time and energy into their business. While dedication is important, it’s just as crucial to have interests outside of your career.

For PMU artist Emily BH, dancing has been a great way to step away from work, unwind, and focus on something completely different. Having hobbies outside of PMU can help you relax, alleviate pressure, and rediscover joy in areas of your life beyond work.

If you don’t already have a hobby, consider exploring new activities such as fitness, painting, or even a simple self-care routine. These small changes can have a big impact on your mindset and overall well-being.

Make Time for Breaks—Even When You’re Busy



A full diary and constant bookings are every PMU artist’s goal, but constantly working without breaks can lead to exhaustion. It’s tempting to say “yes” to every client, but skipping breaks and overworking yourself will eventually take a toll on your health and the quality of your work.

Taking short breaks between clients and scheduling regular days off is essential. Stepping away allows you to recharge, refuel, and refocus, ensuring you can provide the best experience for your clients. If you’re exhausted, dehydrated, or running on empty, it will be difficult to deliver the high-quality service that keeps clients coming back.

Prioritising self-care isn’t a luxury—it’s a necessity. Make sure you’re eating well, drinking enough water, and moving your body throughout the day. Even a quick stretch or a short walk between appointments can make a difference.

Take Breaks from Social Media

Social media is a fantastic tool for building your brand and connecting with clients, but it can also be overwhelming. Constantly checking engagement, creating content, and comparing your work to others can add unnecessary pressure.

Consider taking at least one day a week off social media to reset. Use this time to focus on family, friends, or yourself—without worrying about posts, likes, or comments. Remember, it’s okay to take a break; social media will still be there when you return.

Additionally, don’t be afraid to ask for help when it comes to social media management. Whether it’s using scheduling tools or hiring someone to assist with content creation, lightening your workload can make a huge difference.

Prioritise Your Well-Being



Taking care of yourself is the foundation of a long-lasting career in PMU. Focus on healthy eating, proper hydration, movement, and relaxation to keep your body and mind in peak condition. Small daily habits—like drinking enough water, eating nourishing meals, and getting enough sleep—will make a huge impact on your energy levels and overall performance.

If you ever feel overwhelmed, remind yourself why you started in the first place. Passion fuels success, but balance sustains it. By prioritising your mindset and well-being, you’ll not only avoid burnout but also create a sustainable, fulfilling career in the PMU industry.

Being a PMU artist is about more than just creating beautiful work—it’s about maintaining a healthy mindset and balanced lifestyle so you can continue doing what you love for years to come. By setting boundaries, investing in your growth and education, and taking care of yourself, you’ll be able to thrive in the industry without burning out.

At the end of the day, success isn’t just about financial targets or social media growth—it’s about finding joy in your work while also enjoying life outside of it. Take care of yourself, stay inspired, and remember: you are enough, just as you are.