The permanent makeup industry is becoming an increasingly oversaturated market, with more and more new artists joining the community. While it’s great to see the community growing, it has made promoting yourself and your brand more difficult. 

If you’re struggling to grow your social media or maybe you want to elevate your profiles that little bit more to stand out, we have you covered. Our blog contains a handful of top tips on how to level up your social media - the PMU edition, from improving your social media presence, growing your client base, and showcasing your unique skills!

Optimise Your Profile Page 

It sounds small but making sure you have all the relevant information in your bio across all social media platforms is so important. It’s one of the first places a client will look if they’re wanting to book in with you. Here is some information we recommend including to optimise your social media profile pages:

  • Contact details, such as your name, contact number, business address and opening times.
  • Useful links, including to an online booking system if you have one set up.
  • Instagram highlights showing FAQ’s, testimonials, positive reviews, and before and after pictures.
  • Experience, such as recent awards you have won or conferences you have attended.

Making sure you have this type of information on your profile page can help strengthen your credibility and make potential clients more likely to choose you for their PMU treatments!

Always Seek Out Opportunities for Content 

There will always be an opportunity to make content for your social media pages. It could be a positive experience you’ve had, an event you’ve attended, information you’ve learnt and want to pass onto clients, or a positive interaction with a customer. All of this can be turned into content that benefits your clients and audience on social media.

Other content ideas that could help you grow your brand on social media can include:

  • Educational content to build authority, such as aftercare tips or advice on how to prepare for permanent makeup treatments. You could also show visual explanations of the healing phases to simplify information and engage audiences.
  • Sharing snippets from your studio, client interactions, and your own personal insights can help foster a connection with your audience.
  • Participating in trending challenges can help boost content relevance and discoverability.
  • Tagging and thanking clients who share their results on social media can help create a positive community.


Let Clients Invest In You As A Person

When building your PMU brand and levelling up your social media, it’s important to show yourself as the face of the business. People love to see the artist behind the art as it helps them to build trust and form a connection, which can then increase the chance of them booking in for your services.

This isn’t to say you need to share every detail of your personal life with clients, it’s still important to have boundaries. However, you could share your personal story of why you’ve become a PMU artist in the first place, such as wanting to help others feel more confident. 

By being open about your ‘why’, clients will see you as someone who genuinely cares about them and their needs.

Solve Client Problems

When clients are considering getting a permanent makeup treatment, it’s often because they’re seeking a solution to a problem. Whether it’s simplifying their beauty routine, enhancing their natural features, or feeling more confident, your social media content should highlight how PMU can make their lives easier.

  • Time-Saving Beauty: Demonstrate how PMU eliminates the daily hassle of applying makeup. With expertly crafted brows, eyeliner, or lip colour, clients can wake up ready to take on the day—no extra effort required.
  • Perfect for Holidays: Showcase how PMU stays flawless through swimming, heat, and humidity, making it the ideal beauty companion for vacations.
  • Natural Enhancement: Share before-and-after transformations that highlight subtle enhancements. 
  • Confidence Boosting: Highlight testimonials or stories from clients who felt empowered by their new look. Whether filling in sparse brows or adding colour to pale lips, PMU can enhance self-esteem.

Social media algorithms reward engagement, and using tools like stories, reels, and live sessions can help you connect with your audience while showcasing how PMU solves their problems. You could use stories to share quick tips, behind-the-scenes content, or snippets of client consultations. 

You could also consider holding live Q&A sessions to answer common client questions about PMU and address any concerns about the treatment process, safety, and results. Being accessible in real-time builds trust and positions you as an expert who genuinely cares about your clients.

By blending client-focused content with algorithm-friendly strategies, you can showcase the real value of PMU while levelling up your social media.



Showcase Your Development

Building trust with your audience is all about demonstrating your expertise and commitment to growth. By highlighting your professional development, you can instil confidence in potential clients and show them that you’re continuously investing in your PMU education. 

There are several ways you can make it clear to clients that you make your professional development and education a priority:

  • Highlight Awards and Achievements: If you’ve won industry awards or been recognised for your work, make sure to reference them on your profile and in your posts. Awards signal credibility and showcase the quality of your skills.
  • Share Training Events and Conferences: Share highlights of you attending training sessions or industry conferences. Whether it’s a photo of you at the event, a certificate of completion, or a quick video summarising what you learned, these updates show your dedication to staying updated with the latest trends and techniques.
  • List Qualifications and Experience: Include your qualifications, certifications, and years of experience in your bio or profile description. This is a great way to reinforce your expertise and reassure clients that they’re in safe, skilled hands.

By consistently showcasing your development, you not only strengthen your reputation but also position yourself as a trusted and knowledgeable PMU professional.

Engage with your Community

Engaging with your online community of followers, brands, clients, and potential clients can help foster a positive image of your business. 

Whether it’s responding to questions in your DM’s, comments on your posts, or stories, it shows you as a PMU artist, as well as a person and business owner wanting to connect with your clients. It also shows you as providing them solutions to their problems and helping them make informed decisions about treatments.  

Not only that but engaging with accounts in the hour after posting can improve chances of the algorithm promoting your content!



Diversify Portfolio To Grow Your Social Media

Promoting beauty inclusivity within your business is not just an ethical decision—it’s a smart business move. By embracing diversity in your services, you can attract a wider range of clients and enrich your portfolio with varied experiences.

  • Work with Diverse Skin Tones and Types: Expand your expertise by working with clients who have different skin tones, such as melanin-rich skin, and varying skin types. This approach not only broadens your client base but also positions your business as inclusive and welcoming to everyone.
  • Master Colour Theory: Understanding colour theory is essential for creating beautiful results across a range of skin tones. The better you know your pigments and their effects, the more accurately you can cater to the unique needs of each client.

By promoting inclusivity, you not only elevate your skills but also make your business beauty inclusive!

Utilise Analytics 

Analytics are your secret weapon for social media success. Tools like Instagram Insights are free and accessible, offering a clear picture of how your content is performing. Use this data to refine your strategy:

  • Spot What Works: Identify which posts, stories, or reels resonate most with your audience.
  • Adjust Content: Cater your next batch of content to align with proven trends and audience preferences.

Data-driven decisions help you stay ahead of the curve while ensuring your efforts deliver the best results.

Level Up Your Social Media With Consistency 

Consistency is vital for building a recognisable and trusted social media presence. Here’s how to maintain it:

  • Cohesive Aesthetic: Keep your visual theme uniform by using consistent colours, filters, and design elements. A strong aesthetic makes your brand instantly recognisable and memorable.
  • Regular Posting Schedule: Consistency in posting keeps your content in front of your audience and boosts algorithm favourability. Keep in mind there are lots of helpful scheduling tools you can use to plan and post regularly. These tools are essential for avoiding burnout as a busy PMU artist! 

Levelling up your social media presence as a PMU artist requires a balance of creativity, strategy, and consistency. High-quality visuals, educational content, regular engagement, and inclusive practices will help you stand out in the ever-growing PMU industry.



Building a strong social media presence takes time, but the rewards—like a growing client base and enhanced brand identity—make the effort worthwhile.