Inclusivity in the permanent makeup industry is essential, not only for business growth but also for creating an environment where every client feels welcome. 

With the right tools and training, PMU artists can make sure they’re able to offer their services to clients with a range of skin types and tones, including those with melanin-rich skin. 

Our helpful blog aims to give you information on the tools that can help you work effectively as a PMU artist on all skin tones and why it’s important to encourage beauty inclusivity in your business!

Why It’s Important to Be Inclusive in PMU

There are so many benefits to embracing beauty inclusivity as a PMU artist for both you and your clients:

  • Artists who learn to work with melanin-rich skin tones gain unique skills and insights that set them apart, allowing them to provide high-quality services to an even broader client-base.
  • An inclusive business attracts a positive reputation. When you show dedication to serving all clients, you inspire others to embrace diversity and foster a more inclusive PMU industry.
  • A truly inclusive PMU clinic is a welcoming space for every client. Your commitment to inclusivity ensures that all clients feel respected and valued, which is essential to building lasting relationships and trust.

Tools for Working with Melanin-Rich Skin

As the PMU industry becomes more aware of the need for inclusivity, the more tools there are becoming available to incorporate this into your business. We’ve listed some of our favourites below!

The Chocolate Collection by Amina Sadiq X Perma Blend LUXE

Selecting the right pigments is critical when working with melanin-rich skin. Pigments designed for diverse skin tones prevent unwanted colour changes over time, ensuring that your work continues to look beautiful. 

The Chocolate Collection by Amina Sadiq in collaboration with Perma Blend LUXE is a pigment collection designed specifically for brow treatments on melanin-rich skin. The formula has been designed to reduce the risk of pigment healing with grey/ash tones - which is essential when working on melanin-rich skin tones. 

Shop your set of pigments today!



Perma Blend Drawdown Pad in Skin Tone

The Perma Blend Drawdown Pad in Skin Tone is another invaluable tool for artists working with melanin-rich skin. Traditional white testing paper often falls short in providing an accurate representation of how a pigment will appear on darker skin. 

The Skin Tone pad, however, reflects a range of skin tones, giving artists a better understanding of mass tones, undertones, and how pigments may appear on melanin-rich skin.

Using the Drawdown Pad is an inclusive practice that helps ensure your clients feel valued and represented. It’s an investment that reinforces your commitment to making everyone feel beautiful. 



Education for PMU Artists on Working with Melanin-Rich Skin

It’s really important to invest in your education as a PMU artist as well as making sure you’re equipped with the right tools. 

  • Perma U offers an online course by Natalie Della-Verde, specifically created for artists who want to master brow techniques for melanin-rich skin. This course dives into colour theory, skin anatomy, and a comprehensive understanding of how to achieve stunning results on darker skin tones.
  • Natalie Della-Verde gave us the opportunity to learn about working on melanin-rich skin in the YouTube video below. It serves as a great starting point for artists interested in learning about best practices for working with melanin-rich skin and the nuances involved. It also covers the basics and importance of colour theory.

We also have a range of educational blogs that can help you build your knowledge and tips on finding helpful resources to boost your learning!



Investing in the right tools and training to provide high-quality PMU for melanin-rich skin benefits both artists and clients. By offering treatments that celebrate every skin tone, you can expand your client base and build a reputation for accessibility and expertise.