Kay Mac Dobson is the talent behind iBrow Junkie, Newcastle’s premier PMU and beauty spot!

Interested in beauty and makeup from a young age, Kay often got in trouble at school for plucking her friends’ eyebrows and applying eyeliner in class.

After finishing her degree in Beauty Therapy at Newcaste College, Kay has worked across the beauty industry, including media hair and makeup, nail anatomy, beauty therapy, and of course PMU.



Since then, Kay has been chosen as brand ambassador for some of our favourite PMU brands – Perma Blend for their high quality, reliable pigments, and Kwadron for their safe and sterile universal cartridges.

Kay has been one of our sponsored PMU artists for a while now, and it’s been fantastic to watch her career blossom! We filmed a video at her clinic in Durham where she told us all about her background, which treatments she loves to carry out, and how giving the gift of confidence brings her joy.



From her clinic Kay offers a variety of treatments including brow treatments with multiple techniques, permanent eyeliner, lip blush, and beauty spots. Although brows are her specialty, Kay’s favourite treatment is actually eyeliner, as she’s been wearing and applying it since she was 12!

When she’s not working on clients, Kay teaches masterclasses in ombre and powder brows, as well as microblade to machine conversion classes, brow lamination, and brow shaping. Her focus is on tailoring the experience to the client, rather than treating brows as “one size fits all” – a philosophy that extends beyond her own practice and into her teaching.



In 2019 Kay was awarded the Best Semi-Permanent Makeup, and in 2021 the salon was awarded Semi Permanent Makeup Salon of the Year, both presented by the North East Beauty Industry Awards.

Find out more about Kay Mac Dobson and the iBrow Junkie salon on Instagram and Facebook!